Thematic+Lesson+Plan

** A Thematic Unit Lesson Plan ** **Ron Reynolds, Ellen Glunt, Samantha Mowery **  Culture (with commercials), and Environment  Math - //2.6.8.G; 2.6.11.B//  Environment - //4.2.10.B; 4.4.12.C//  Geography - //7.3.12.D; 7.4.12.A//  History - //8.1.12.C//  Health - //10.1.12.D//
 * From Sophistication to the Everyday Drink – The Changes to Wine Culture in America **
 * Content Area Coverage: ** History, Math, Health, Agriculture, Geography,
 * Grade Level: ** 9 – 12
 * Time Required: ** 1 – 5 classes
 * PA Standards: **<span style="font-family: 'Franklin Gothic Medium',sans-serif; font-size: 12pt;">Reading and Writing, - //1.1.11A; 1.4.11.B; 1.5.11.B//


 * <span style="font-family: 'Franklin Gothic Medium',sans-serif; font-size: 12pt;">Essential Question: **<span style="font-family: 'Franklin Gothic Medium',sans-serif; font-size: 12pt;">How do changes in economics, geography, technology, culture and marketing impact industry?

<span style="font-family: 'Franklin Gothic Medium',sans-serif; font-size: 12pt;">Students will write informative/explanatory texts to introduce a topic; organize complex ideas, concepts, and information so that each new element builds on that which precedes it to create a unified whole; include formatting (e.g., headings), graphics (e.g., figures, tables), and multimedia when useful to aiding comprehension.
 * <span style="font-family: 'Franklin Gothic Medium',sans-serif; font-size: 12pt;">Learning Objectives: **

<span style="font-family: 'Franklin Gothic Medium',sans-serif; font-size: 12pt;">Students will integrate and evaluate multiple sources of information presented in different media or formats (e.g., visually, quantitatively) as well as in words in order to address a question or solve a problem.

<span style="font-family: 'Franklin Gothic Medium',sans-serif; font-size: 12pt;">Student will write informative/explanatory tests to develop the topic thoroughly by selecting the most significant and relevant facts, extended definitions, concrete details, quotations, or other information and examples appropriate to the audience’s knowledge of the topic.

<span style="font-family: 'Franklin Gothic Medium',sans-serif; font-size: 12pt;">Using real world examples, students will determine the validity of sampling methods by researching studies published in local or national newspapers. <span style="font-family: 'Franklin Gothic Medium',sans-serif; font-size: 12pt;">Using appropriate technology, students will organize and analyze data taken from local industries to form conclusions about how different characteristics shape that industry.

<span style="font-family: 'Franklin Gothic Medium',sans-serif; font-size: 12pt;">Students will evaluate factors affecting availability of natural resources by describing natural occurrences that may affect the natural resources.

<span style="font-family: 'Franklin Gothic Medium',sans-serif; font-size: 12pt;">Students will analyze the costs and benefits associated with agriculture practices and how they affect economic and human needs.

<span style="font-family: 'Franklin Gothic Medium',sans-serif; font-size: 12pt;">Students will understand the impact of geographical characteristics by learning <span style="font-family: 'Franklin Gothic Medium',sans-serif;"> <span style="font-family: 'Franklin Gothic Medium',sans-serif; font-size: 12pt;">Students will evaluate issues relating to use/non-use of drugs including social impact, impact on the individual and impact on the community.
 * <span style="font-family: 'Franklin Gothic Medium',sans-serif; font-size: 12pt;">How human activity shapes places and regions by their economic characteristics.
 * <span style="font-family: 'Franklin Gothic Medium',sans-serif; font-size: 12pt;">Forces that are reshaping business.

<span style="font-family: 'Franklin Gothic Medium',sans-serif; font-size: 12pt;">Using various industries as examples, students will evaluate historical interpretation of events to find connections between causes and results.

<span style="font-family: 'Franklin Gothic Medium',sans-serif; font-size: 12pt;">Articles on the history and growth of the wine culture in America <span style="font-family: 'Franklin Gothic Medium',sans-serif; font-size: 12pt;">Wine ads from early – mid 1900s <span style="font-family: 'Franklin Gothic Medium',sans-serif; font-size: 12pt;">Recent wine commercials <span style="font-family: 'Franklin Gothic Medium',sans-serif; font-size: 12pt;">Statistics and maps from online sources about the production and consumption of wine
 * <span style="font-family: 'Franklin Gothic Medium',sans-serif; font-size: 12pt;">Materials: **


 * <span style="font-family: 'Franklin Gothic Medium',sans-serif; font-size: 12pt;">Instructional Activities: **

<span style="font-family: 'Franklin Gothic Medium',sans-serif; font-size: 12pt;">Basic History: <span style="font-family: 'Franklin Gothic Medium',sans-serif; font-size: 12pt;">[] <span style="font-family: 'Franklin Gothic Medium',sans-serif; font-size: 12pt;"> (online article about the history of wine) <span style="font-family: 'Franklin Gothic Medium',sans-serif; font-size: 12pt;">Timeline: <span style="font-family: 'Franklin Gothic Medium',sans-serif; font-size: 12pt;">[] <span style="font-family: 'Franklin Gothic Medium',sans-serif; font-size: 12pt;"> (timeline of wine history in America) <span style="font-family: 'Franklin Gothic Medium',sans-serif; font-size: 12pt;">Past Marketing: <span style="font-family: 'Franklin Gothic Medium',sans-serif; font-size: 12pt;">[] <span style="font-family: 'Franklin Gothic Medium',sans-serif; font-size: 12pt;"> (old ads marketing wine for sophistication)
 * <span style="font-family: 'Franklin Gothic Medium',sans-serif; font-size: 12pt;">1. ** **<span style="font-family: 'Franklin Gothic Medium',sans-serif; font-size: 12pt;">Students will read articles and view images on the early history of wine production, consumption, and advertising then discuss how they believe past advertising techniques compare with current advertising. **


 * <span style="font-family: 'Franklin Gothic Medium',sans-serif; font-size: 12pt;">2. ** **<span style="font-family: 'Franklin Gothic Medium',sans-serif; font-size: 12pt;">Students will READ and DISCUSS articles, view images, watch videos and interpret statistics pertaining to the following questions: **
 * <span style="font-family: 'Franklin Gothic Medium',sans-serif; font-size: 12pt;">Who is the new wine consumer?
 * <span style="font-family: 'Franklin Gothic Medium',sans-serif; font-size: 12pt;">What are the health benefits/risks of wine consumption?
 * <span style="font-family: 'Franklin Gothic Medium',sans-serif; font-size: 12pt;">Where is wine being produced?
 * <span style="font-family: 'Franklin Gothic Medium',sans-serif; font-size: 12pt;">Why has wine become so popular?
 * <span style="font-family: 'Franklin Gothic Medium',sans-serif; font-size: 12pt;">How is it being marketed now?

<span style="font-family: 'Franklin Gothic Medium',sans-serif; font-size: 12pt;">[] <span style="font-family: 'Franklin Gothic Medium',sans-serif; font-size: 12pt;">[] <span style="font-family: 'Franklin Gothic Medium',sans-serif; font-size: 12pt;">[]
 * <span style="font-family: 'Franklin Gothic Medium',sans-serif; font-size: 12pt;">Who is drinking wine? (articles with statistics and charts about today’s wine consumers) **

<span style="font-family: 'Franklin Gothic Medium',sans-serif; font-size: 12pt;">[] <span style="font-family: 'Franklin Gothic Medium',sans-serif; font-size: 12pt;">[] <span style="font-family: 'Franklin Gothic Medium',sans-serif; font-size: 12pt;">[] <span style="font-family: 'Franklin Gothic Medium',sans-serif; font-size: 12pt;">[]
 * <span style="font-family: 'Franklin Gothic Medium',sans-serif; font-size: 12pt;">What are the benefits/risks? (recent articles and videos about the benefits and risks of consuming wine) **

<span style="font-family: 'Franklin Gothic Medium',sans-serif; font-size: 12pt;">[] <span style="font-family: 'Franklin Gothic Medium',sans-serif; font-size: 12pt;">[] <span style="font-family: 'Franklin Gothic Medium',sans-serif; font-size: 12pt;">[]
 * <span style="font-family: 'Franklin Gothic Medium',sans-serif; font-size: 12pt;">Where are the grapes growing? (maps and articles about the grape growing regions and the environmental effects on those regions) **

<span style="font-family: 'Franklin Gothic Medium',sans-serif; font-size: 12pt;">[] <span style="font-family: 'Franklin Gothic Medium',sans-serif; font-size: 12pt;">[]
 * <span style="font-family: 'Franklin Gothic Medium',sans-serif; font-size: 12pt;">Why are people drinking it? (articles on the reasons for the growth in wine consumption) **

<span style="font-family: 'Franklin Gothic Medium',sans-serif; font-size: 12pt;">[] <span style="color: windowtext; font-family: 'Franklin Gothic Medium',sans-serif; font-size: 12pt;">(2011 TV commercial for Paso Robles Zinfandel) <span style="font-family: 'Franklin Gothic Medium',sans-serif; font-size: 12pt;">[] <span style="color: windowtext; font-family: 'Franklin Gothic Medium',sans-serif; font-size: 12pt;">(1986 TV commercial for Gallo Wines) <span style="font-family: 'Franklin Gothic Medium',sans-serif; font-size: 12pt;">[] <span style="font-family: 'Franklin Gothic Medium',sans-serif; font-size: 12pt;">(Article arguing that wine advertising has not changed)
 * <span style="font-family: 'Franklin Gothic Medium',sans-serif; font-size: 12pt;">How is it being marketed? (commercials and ads on the new marketing techniques of wine makers) **

<span style="font-family: 'Franklin Gothic Medium',sans-serif; font-size: 12pt;">After reading the suggested articles, watching the videos and discussing the questions presented during the lesson, the each student will select his or her own topic and conduct his or her own research to answer the question.
 * <span style="font-family: 'Franklin Gothic Medium',sans-serif; font-size: 12pt;">Assessment: **

<span style="font-family: 'Franklin Gothic Medium',sans-serif; font-size: 12pt;">How has changes in economics, geography, technology, culture and marketing impacted the  industry?

<span style="font-family: 'Franklin Gothic Medium',sans-serif; font-size: 12pt;">The project should include…
 * <span style="font-family: 'Franklin Gothic Medium',sans-serif; font-size: 12pt;">A research paper that answer the question above.
 * <span style="font-family: 'Franklin Gothic Medium',sans-serif; font-size: 12pt;">A short presentation (with use of a visual aid) of the research
 * <span style="font-family: 'Franklin Gothic Medium',sans-serif; font-size: 12pt;">Statistics and graphics to emphasize the research

//<span style="font-family: 'Franklin Gothic Medium',sans-serif; font-size: 12pt;">*NOTE* While this lesson would most likely be used in a history or civics classroom it could be modified slightly to be used as a school-wide cross curricular project in multiple content areas. //